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      <image:title>Blog - Why hasn’t the uk banned sunbeds?</image:title>
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      <image:title>Blog - Why hasn’t the uk banned sunbeds?</image:title>
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    <lastmod>2024-10-15</lastmod>
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      <image:title>Blog - Q3 update - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.wickedcreative.co.uk/blog/how-niche-is-too-niche</loc>
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    <lastmod>2024-08-16</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.wickedcreative.co.uk/blog/raising-money-for-annabels-happy-ever-after</loc>
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    <lastmod>2024-08-16</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-07-08</lastmod>
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    <loc>https://www.wickedcreative.co.uk/blog/spread-the-cost-with-phased-projects</loc>
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    <lastmod>2024-04-25</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.wickedcreative.co.uk/blog/editorial-male-menopause</loc>
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    <lastmod>2024-04-27</lastmod>
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    <loc>https://www.wickedcreative.co.uk/blog/wicked-creative-turns-9</loc>
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    <lastmod>2024-03-04</lastmod>
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    <loc>https://www.wickedcreative.co.uk/blog/once-upon-a-time-there-was-an-impossible-brief</loc>
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    <lastmod>2024-02-26</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.wickedcreative.co.uk/blog/when-was-your-last-smear-test</loc>
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    <lastmod>2024-01-17</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.wickedcreative.co.uk/blog/2023-wrapped-up-q4-update</loc>
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    <lastmod>2023-12-18</lastmod>
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      <image:title>Blog - 2023 wrapped up - q4 update - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 2023 wrapped up - q4 update - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.wickedcreative.co.uk/blog/the-importance-of-creating-content-with-purpose</loc>
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    <lastmod>2023-12-05</lastmod>
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      <image:title>Blog - the importance of creating content with purpose - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.wickedcreative.co.uk/blog/gone-phishing-top-tips-for-spotting-phishing-cybersecurity-scams</loc>
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    <lastmod>2023-11-30</lastmod>
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      <image:title>Blog - Gone Phishing: top tips for spotting phishing cybersecurity scams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.wickedcreative.co.uk/blog/how-to-spot-the-tele-scam</loc>
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    <lastmod>2023-11-22</lastmod>
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      <image:title>Blog - how to spot the tele-scam - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.wickedcreative.co.uk/blog/hpv-vaccine-not-just-for-girls</loc>
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    <lastmod>2023-11-09</lastmod>
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      <image:title>Blog - HPV Vaccine: Not just for girls! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.wickedcreative.co.uk/blog/cancer-wont-be-the-last-thing-that-fcks-me-why-i-think-girl-vs-cancer-got-this-campaign-all-wrong</loc>
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    <lastmod>2023-11-02</lastmod>
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      <image:title>Blog - “Cancer won’t be the last thing that f*cks me” - why I think girl vs cancer got this campaign all wrong - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.wickedcreative.co.uk/blog/cybersecurity-how-to-know-your-hacker</loc>
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    <lastmod>2023-11-02</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.wickedcreative.co.uk/blog/book-me-and-support-crisis-at-christmas</loc>
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    <priority>0.5</priority>
    <lastmod>2023-10-31</lastmod>
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    <loc>https://www.wickedcreative.co.uk/blog/copycon-roundup-8-finding-the-funny</loc>
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    <priority>0.5</priority>
    <lastmod>2023-10-31</lastmod>
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      <image:title>Blog - CopyCon roundup #8 - finding the funny</image:title>
      <image:caption>So, I'm a little late to post about the final speaker at #CopyConX, but now I've finally finished laughing I'm ready to share my best bits from the presentation by the renowned, and proper sound, Dave Harland. I'll admit, when I first decided to get CopyCon tickets, it was mainly to see Dave's presentation. See, Dave and I have been friends for a while now, and he's even outsourced to me in the past. So I thought I could show my support/heckle him* by being there in person. Unsurprisingly, Dave's presentation had us all in stitches. After all, it was called "Where to find the funny in anything". And shockingly, Dave shared that only around 7 in every 100 brands are actually doing humour? Why? Well probably because humour can be something difficult to get right. And let's face it, it doesn't work for every brand or every circumstance. Not sure an investment firm joking about spending all their client's money on cocaine and brasses (if you know the reference, you know!) would go down well. However, DeadHappy referring to being buried by a company called Minge Funerals definitely raises a smirk! (See image). Why use humour? - It makes you stand out - It's memorable - It makes people feel good - It's humanising - It builds trust Dave also shared with us his top tips on where to find humour. Now, I'm not going to give all his trade secrets away, but you can get the video package of all of the presentations from ProCopywriters... but I am going to share one place to find humour that's probably not all that surprising.... in self-depreciation, flaunting flaws and owning brutal honesty. The reason I'm sharing this one is because it's something that's worked well for me. In fact, my candidness and dark humour about my breast cancer diagnosis, treatment and subsequent one-tittedness has led to me being remembered by lots of people in my network AND getting noticed by brands in the space that I really want to work with. So if your project allows it, find the funny. Life's too short not to laugh as much as possible. Cheers Dave, your presentation was everything I thought it would be and still managed to surprise me (who would ever have thought a Dave Harland presentation would include a fucking graph?!) *delete as appropriate</image:caption>
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    <loc>https://www.wickedcreative.co.uk/blog/copycon-roundup-7-translating-client-feedback</loc>
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    <priority>0.5</priority>
    <lastmod>2023-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebc2c7eb60b0d3fb56f792e/461fcce5-0a71-4359-8593-a845f56879a1/tame.gif</image:loc>
      <image:title>Blog - Copycon Roundup #7 - translating client feedback</image:title>
      <image:caption>Presentation number 7 from #CopyConX was another dynamic duo... Jackie Kingsley and Carla Dobson-Elliott from possibly the best-named agency in the UK... Sticky Carla and Jackie provided an excellent translation service as they explained "What clients say and what they really mean". Unsurprisingly, there was a lot of nodding, clapping and laughing during their presentation, as well as a few slides I just HAD to take photos of. If the first one doesn't resonate with you, are you even a copywriter? Feedback is a normal part of the process for any copywriter, and while we'd all like to receive glowing reviews first time around, the reality is that it's nearly impossible to nail a first draft first time around. Unfortunately, not all clients excel at giving feedback. And some clients insist on ALL the stakeholders putting their 10p worth into the conversation - often in the form of multiple documents, contradictory comments and vague suggestions that make our jobs that much harder. Luckily, these ladies were full of insightful tips on how to get clients to give good, valuable feedback that both helps our processes and improves their overall content output. I won't share them all, but I will share the one that resonated most with me... Create rules about receiving feedback Specify... - who provides the feedback - how feedback is given (tracked changes, comments, in one document) - how many rounds of edits they get - how long they have to request edits, it's not unheard of for a client to come back to a freelancer MONTHS after submission to request some changes And finally "Typos put clients in a bad mood" ... but we do it anyway cos we are human! Thanks both of you for a really valuable presentation!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wickedcreative.co.uk/blog/copycon-roundup-6-whats-in-a-name</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-31</lastmod>
  </url>
  <url>
    <loc>https://www.wickedcreative.co.uk/blog/copycon-roundup-5-how-to-generate-fresh-ideas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebc2c7eb60b0d3fb56f792e/1927a9fd-0e25-427f-99fb-f221ecbaee4a/Tiff.gif</image:loc>
      <image:title>Blog - Copycon roundup #5 - how to generate fresh ideas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wickedcreative.co.uk/blog/copycon-roundup-4-neurodiversity-in-creativity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-31</lastmod>
  </url>
  <url>
    <loc>https://www.wickedcreative.co.uk/blog/copycon-roundup-3-when-is-your-target-customer-not-your-target-customer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebc2c7eb60b0d3fb56f792e/d6ad8683-7f1d-41ee-8ce0-51e0ae89b97c/aimee.png</image:loc>
      <image:title>Blog - Copycon roundup #3 - When is your target customer not your target customer? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wickedcreative.co.uk/blog/copycat-roundup-2-when-is-being-mediocre-good-enough</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebc2c7eb60b0d3fb56f792e/c833497e-0224-4807-9ccb-5d76ecaae3a7/fuck+off.jpeg</image:loc>
      <image:title>Blog - copycon roundup #2 - when is being mediocre good enough? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wickedcreative.co.uk/blog/copycon-roundup-1-where-data-and-copywriting-collide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-31</lastmod>
  </url>
  <url>
    <loc>https://www.wickedcreative.co.uk/blog/hell-yeah-client-review-for-a-health-insurance-project</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebc2c7eb60b0d3fb56f792e/a0edc85c-0cb3-4c53-9d03-c2cffc184bdb/l+yeah.jpeg</image:loc>
      <image:title>Blog - “hell yeah” - client review for a health insurance project - My first ever client review using a GIF……</image:title>
      <image:caption>A year ago today I received one of my favourite ever client reviews. So much so in fact, that I didn't ask Craig Freeman to write me anything else by way of testimonial (but this has reminded me that I should still ask him to write me a recommendation on here!). It's also the only feedback that I've ever been given that's included a gif. The fact that it's Steve Carrell only earns Craig bonus kudos! So, what did I do so right? This landing page and nurture email sequence project was in the private health insurance space, and the target audience was ex-pats moving to France. In case you didn't know, the French healthcare system is a little different to ours and so anyone moving to the country is recommended to have private health insurance - at least until they qualify for national cover. The line that Craig gave a "hell yeah" to sticks in my mind even today. Because you just don't forget that type of client feedback. It was... "Reassurance from the moment you arrive" Sometimes the simplest messages are the clearest and most impactful. Need help with getting your healthcare messaging right? Shoot me a DM.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wickedcreative.co.uk/blog/yr94fbz4dnb9rsx7cu3di1m5py7w8j</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebc2c7eb60b0d3fb56f792e/7b301eac-7bf9-4270-8603-dfa27a22e908/case.jpeg</image:loc>
      <image:title>Blog - Why your business needs case studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wickedcreative.co.uk/blog/how-to-turn-one-piece-of-content-into-35</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebc2c7eb60b0d3fb56f792e/24ffad83-86c2-4ac0-bc90-b5c82838f8d3/Repurposing+content.jpg</image:loc>
      <image:title>Blog - How do you turn one piece of content into 35* ? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wickedcreative.co.uk/blog/wicked-health-uncovered-hpv-and-the-importance-of-the-vaccine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebc2c7eb60b0d3fb56f792e/1636364533633-76EEXWHHSSISRVCOGHUS/unsplash-image-uN8TV9Pw2ik.jpg</image:loc>
      <image:title>Blog - Wicked Health Uncovered : HPV and the importance of the vaccine - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wickedcreative.co.uk/blog/what-is-a-freelance-retainer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebc2c7eb60b0d3fb56f792e/1612183612131-E21J8NZJ51RAKD1D2MQO/image-asset.jpeg</image:loc>
      <image:title>Blog - What is a Freelance Retainer?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.wickedcreative.co.uk/blog/surviving-school-holidays-as-a-freelancer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-30</lastmod>
  </url>
  <url>
    <loc>https://www.wickedcreative.co.uk/blog/freelancersandfortnight</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebc2c7eb60b0d3fb56f792e/1629899182076-XC2JYMHGGL5EATCMDE4T/unsplash-image-wKu5yvAT0bg.jpg</image:loc>
      <image:title>Blog - Freelancers and Fortnight - Why you should aim to give your freelancers at least two weeks’ notice! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wickedcreative.co.uk/blog/ghosting-freelancers-part-2-ghosting-referrals</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebc2c7eb60b0d3fb56f792e/1613555703138-10TCRBDASMSMH9DLYIL2/image-asset.jpeg</image:loc>
      <image:title>Blog - Ghosting Freelancers (Part 2): Ghosting Referrals</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.wickedcreative.co.uk/blog/a-to-z-of-things-that-freelancers-dont-get-paid-for</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebc2c7eb60b0d3fb56f792e/1614614607547-Q6PQEILBOCM9LE355F1W/image-asset.jpeg</image:loc>
      <image:title>Blog - A to Z of Things that Freelancers Don’t Get Paid For (and other benefits we lose out on) - The subject of rates is one that regularly comes up in the freelance world. As independent contractors, we have the freedom and flexibility to set our own rates. We do this based on varying factors – our skill and experience, how quickly the client needs the work etc. Some freelancers charge per hour, per day/half day or per project. In the case of writing/editing jobs, some even charge per word (ewww, but that’s a whole ‘nother story). Regardless of how we set our rates, all freelancers have something in common. We’ve all had someone question what we charge at some point during our career.  It felt like the right time to do this blog post as I know many freelancers put their rates up at the start of the year. I’ve also seen a lot of posts with people looking for advice on what they should charge for specific projects, and I don’t want many people to make some of the same mistakes that I did early on in my freelance career. I’ve seen many freelancers (me included!) fall down the rabbit hole of not charging enough because they haven’t taken into account all of the time and energy spent on aspects of their work that aren’t necessarily things that they get paid for – especially if they charge for a project per word! Not to mention all of the ‘workplace/employee’ perks that we as contractors miss out on.</image:title>
      <image:caption>So, grab yourself a hot drink as I bring to you, the A to Z of Things that Freelancers DON’T Get Paid For, and other ‘employee’ benefits that many of us miss out on, in the hope that it helps you to remember all of the things that you should take into account when setting your rates for freelance work. Thank you to everyone on Freelance Twitter who also contributed to this blog post!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wickedcreative.co.uk/blog/ghosting-freelancers-its-not-scary-just-rude</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebc2c7eb60b0d3fb56f792e/1602490723534-ULPEVUCFDFEQD7ZUREC9/image-asset.jpeg</image:loc>
      <image:title>Blog - Ghosting Freelancers: It’s Not Scary, Just Rude</image:title>
      <image:caption>Credit: Luismisanchez (Unsplash)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebc2c7eb60b0d3fb56f792e/1602490930977-SRGWZ7Z7C46IZCFKB9PI/image-asset.jpeg</image:loc>
      <image:title>Blog - Ghosting Freelancers: It’s Not Scary, Just Rude</image:title>
      <image:caption>Credit: Tandemxvisuals (Unsplash)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wickedcreative.co.uk/blog/freelance-statues-why-its-ok-for-your-business-to-stand-still</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-30</lastmod>
  </url>
  <url>
    <loc>https://www.wickedcreative.co.uk/blog/cervical-cancer-awareness-week-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-30</lastmod>
    <image:image>
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      <image:title>Blog - January is Cervical Cancer Awareness Month</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - January is Cervical Cancer Awareness Month</image:title>
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  </url>
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    <loc>https://www.wickedcreative.co.uk/blog/why-freelancers-need-to-break-out-of-their-comfort-zone</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-30</lastmod>
    <image:image>
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      <image:title>Blog - Why freelancers need to break out of their comfort zone - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebc2c7eb60b0d3fb56f792e/1625152668440-8Q7IEES7XY5V9CGXI8NE/Skydiving.jpg</image:loc>
      <image:title>Blog - Why freelancers need to break out of their comfort zone - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wickedcreative.co.uk/blog/a-to-z-of-things-i-have-been-paid-to-write-about-cosmetic-surgery-amp-aesthetics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-30</lastmod>
  </url>
  <url>
    <loc>https://www.wickedcreative.co.uk/blog/editorial-feature-readers-digest</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-27</lastmod>
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      <image:title>Blog - editorial feature for reader’s digest: 5 ways to relieve psoriasis in winter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <changefreq>monthly</changefreq>
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    <lastmod>2023-10-30</lastmod>
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      <image:title>Blog - One match strike from burnout… why do freelancers struggle to take time off when they need it?</image:title>
    </image:image>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-30</lastmod>
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      <image:title>Blog - New Year’s Resolutions of Freelancers</image:title>
    </image:image>
  </url>
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    <changefreq>monthly</changefreq>
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    <lastmod>2023-10-30</lastmod>
  </url>
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    <loc>https://www.wickedcreative.co.uk/blog/tag/freelancing</loc>
    <changefreq>monthly</changefreq>
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    <loc>https://www.wickedcreative.co.uk/blog/tag/blogs</loc>
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