copycon roundup #2 - when is being mediocre good enough?
All hail mediocrity. Lorraine’s CopyConX presentation reveals why sometimes, being mediocre is good enough.
copycon roundup #1 - Where data and copywriting collide
The start of my roundup of the presentations at the amazing CopyConX
“hell yeah” - client review for a health insurance project
“Hell Yeah” - my first client review using a GIF
Why your business needs case studies
Does your business have case studies on your website? Find out why they are important and how I can help you.
How do you turn one piece of content into 35* ?
The power of repurposing: how to get more bang for your buck when it comes to content investment.
Wicked Health Uncovered : HPV and the importance of the vaccine
In the first of the Wicked Health: Uncovered series, I take a look at HPV, the link to cervical cancer and the importance of the HPV vaccine for future generations.
What is a Freelance Retainer?
What you need to know about hiring a freelancer on a retainer and why should hire one for your business.
Surviving School Holidays as a Freelancer
Want to know how to juggle being a freelance parent in the school holidays? I may not have it all figured out, but after 7 years as a freelance copywriter, here’s what I do know about parenting and running a business when the kids are home from school!
Freelancers and Fortnight - Why you should aim to give your freelancers at least two weeks’ notice!
Need to find a freelance copywriter at short notice? Chances are you’ll be out of luck. Here’s why freelancers try and operate a full diary and what it means if you want to try and hire one!
Ghosting Freelancers (Part 2): Ghosting Referrals
The second instalment of my rant about ghosting freelancers.
Ghosting Freelancers: It’s Not Scary, Just Rude
Ever been professionally ghosted? Here’s my thoughts on ghosting freelancers
Playing statues - why it’s ok for your freelance business to stand still
Freelancers often feel pressure to grow their business, but it’s ok to be content just as you are. Here’s why I’m ok with letting my freelance business stand still.
January is Cervical Cancer Awareness Month
January is Cervical Cancer Awareness Month. Routine smear tests save lives. I should know. It saved mine. Here’s my story and why you shouldn’t delay your screening appointment.
Why freelancers need to break out of their comfort zone
Why do we find it so hard to break out of our comfort zone? And what happens when we do?
editorial feature for reader’s digest: 5 ways to relieve psoriasis in winter
Editorial feature: Reader’s Digest. 5 tips to relieve psoriasis in winter.
One match strike from burnout… why do freelancers struggle to take time off when they need it?
Struggling to take time off as a freelancer? Me too. Why do we find it so hard to schedule much-needed downtime away from work? Here are some of the reasons why I haven’t had a week off since 2019!
New Year’s Resolutions of Freelancers
Ever wondered where New Year’s resolutions come from, or what sort of New Year’s resolutions are made by freelancers? This blog takes a very brief look at the history of New Year’s resolutions and how they are being applied by freelancers in 2020.
