Need content but your business feeling the pinch? I’m making it easier than ever to get the words your business needs with phased projects. Find out more!

In 2024 I was commissioned by Boots’ UK to write an article on the male menopause for their magazine, Health & Beauty. Read all about it here.

Wicked Creative turns 9!

Are you sitting comfortably? Then let me tell you the story of the copywriter and the impossible brief.

What is hashtag piggybacking and how can it help boost the success of your digital campaign?

Smear tests save lives. Fact. Knowing when yours is due - and getting it done - could prevent you from developing cervical cancer.

I’m wrapping up Q4 and looking back on what’s been happening at WCHQ over the last few months

Once upon a time there was a tech company who needed help defining the purpose of their content…

Top tips for spotting phishing attacks that could put your identity and bank balance at risk

How to spot the Tele-Scam, the latest scam targeting freelancers

The HPV vaccine can save lives, but did you know it’s not just for girls?

“Cancer won’t be the last thing that f*cks me” - why I think that Girl vs Cancer really missed the mark with this campaign.

Types of hacker

For every new project booked and confirmed between now and Christmas, I’ll be donating a place to Crisis at Christmas

What’s in a name? Check out my CopyCon roundup of the presentation by Jamie and Orlaith at Reed Words.

Generating fresh ideas is a challenge every copywriter faces. So, how do you come across as original when everyone seems to already be talking about the topics you want to discuss? Tiffany Markman has the skinny.

ADHD is a superpower in the creative industry, you just need to know how to harness it! Honor’s presentation at CopyCon revealed more.

Sometimes your target customer really isn’t who you think it is. Aimée’s CopyConX presentation revealed more.