Services

Content Strategy > Consultancy > Content/Copywriting

Website Content

Every business needs an online presence, but you need yours to stand out from the crowd. Your website tells your customers who you are, what you have to offer and what makes you different to your competitors.

We help businesses to create engaging website content that tells their story and showcases their products or services, while consistently conveying their brand identity.

Content Strategy

Many businesses know that they need to start creating regular content, but have no idea what to do next. Getting your content strategy right is essential, otherwise it just won’t work. It could even have the opposite effect.

Key elements of a great content strategy include establishing:

  • Who the target audience is

  • The best platforms to reach them through (website, blogs, social media etc)

  • The type of content that they will find valuable

We help businesses put together or revise their content strategies so that they are delivering the right content, to the right customers, in the right way and at the right time.

Blog Posts

Blogs are now one of the most valuable pieces of content a business can have. Blogging gives you a chance to showcase in-depth knowledge that goes beyond your website copy, enabling your audience to identify you as an authority in your industry. Blogging also creates trust, drives engagement and helps you to build a relationship with your audience. We support businesses to create entertaining and/or informative, shareable blogs that get them noticed and respected.

(Packages of a set number of blogs per week/month are available)

 

Social Media Content (NOT Management!)

Your social media presence is an extension of your brand identity and is one of the most effective ways of keeping your business relevant and visible. It also gives you a chance to interact directly with your audience and builds relationships with them.

We to produce social media content that is engaging, informative or fun and encourages sharing, getting more eyes on your products/services.

Please note that we provide only the words for social media posts. If you are looking for social media management (scheduling, analytics etc) we would be happy to refer you to a social media management professional.

 

Ghostwriting

Do you want someone to write blogs or Ebooks for your business, but you don’t want everyone to know that you aren’t doing it yourself?

There are many reasons why organisations or individuals hire ghostwriters. In most instances it comes down to not having the time to produce your own content. Alternatively, you may not like writing, or feel that it’s not one of your strengths.

Whatever the reason you want to outsource your content, we can write what you need on your behalf and you and your business can take the credit.

‘If you think it’s expensive to hire a professional to do the job, just wait until you hire an amateur’

- unknown

Ad-hoc Marketing Content

Need something else? Fear not! Blogs posts, websites and social media may be my most popular services, but we can work on virtually anything that needs words. In the past I have also provided:

  • Press releases

  • Training materials

  • Method statements

  • Brochures and leaflets

  • Emails

  • Ebooks

  • Radio advertising scripts

Not based in the UK? No Problem!

I’ve worked with clients all over the world, including Australia, Dubai, Europe and the United States. I also work flexible hours, meaning that I can often work around time differences where needed.