Skin cancer is the 5th most common cancer in the UK. Most cases are preventable. So, why haven’t the UK banned sunbed use here?

What is medcomms? What does a medcomms consultant do? This blog looks at some of the things I do in my daily life as a freelance senior medical communications consultant.

How do you market well? You start by meeting your prospective customers where they’re at. Identifying where they are in the digital world helps you to focus your marketing efforts most effectively, so that you can grow brand awareness, loyalty and enjoy growth.

Did you know that wearing sunscreen could save your life? May is Skin Cancer Awareness Month in the UK. This blog talks about the importance of using SPF to protect yourself from skin cancer.

What does it mean? Don’t understand the health information on your NHS app? You aren’t alone. While it’s important to be transparent about patient health, it’s just as important to make sure that the way you communicate with them is clear and compassionate, and not confusing.

Want to know how to spot a scam job? Seen a freelance job but something feels a bit off? Not sure the client or project is genuine? There are countless freelance scam jobs around, and knowing how to spot them can protect you from identity theft, financial loss and more.

Collaborating with a copywriter provides you with more than just words. It also gives you access to years of knowledge and experience that could transform your content output.

A little update on the projects I've been working on and other exciting developments at Wicked Creative HQ in Q3

When was the last time you changed your password? Password security should be a top priority for individuals and businesses, yet many still don't understand how to create strong, secure passwords to protect their sensitive information. In this blog I take a look at password best practices for Q4.

Bravo to GymShark for using a model with psoriasis in their advertising - more of this please!

How niche is too niche? Finding a freelance writer with experience in your field can be very valuable, but expecting them to have incredibly specific experience can limit your choice of freelancers to work with. One of our biggest skills is learning about complex topics and then communicating them effectively with your audience.

For the next few months, I'll be raising money for Annabel... find out more here!

In medical communications, referencing is extremely important. However, when it comes to patient-facing content, choosing the right kind of referencing is important too - especially if you are making a lot of claims in your content. I look at why APA-style referencing in patient-facing content doesn’t hit the mark.

Why we should be avoiding gender-neutral language in healthcare communications, and how using sex-based terminology could help save lives.

Need content but your business feeling the pinch? I’m making it easier than ever to get the words your business needs with phased projects. Find out more!

In 2024 I was commissioned by Boots’ UK to write an article on the male menopause for their magazine, Health & Beauty. Read all about it here.

Wicked Creative turns 9!

Are you sitting comfortably? Then let me tell you the story of the copywriter and the impossible brief.

What is hashtag piggybacking and how can it help boost the success of your digital campaign?

Smear tests save lives. Fact. Knowing when yours is due - and getting it done - could prevent you from developing cervical cancer.