Wicked Health
Health content is always something that needs to be taken seriously.
It’s impossible to overstate the importance of your health. Nevertheless, until we’re faced with serious illness so many of us do. And I firmly believe that part of the reason for this is because of a lack of understanding when it comes to our bodies and our wellbeing, and how we can best optimise our health.
How healthcare brands talk to people is the key to unlocking this understanding, and to helping them take control of their health. Whether its just general preventative guidance, instructions for screening and tests, or reassuring content about treatment and care, the format, the words and the tone of voice are essential for creating the human connection that makes your content make a difference. I help healthcare organisations like yours speak to your audience using content, communications and campaigns that resonate, reassure and inspire reactions that empower people to prioritise their health.
And I don’t just work on B2P content either. Every organisation in healthcare should have one goal - to make a positive difference to people’s lives. I help bring B2B healthcare brands together through their content and communications, so that by combining their products, services and expertise, they can achieve this mission. I’m particularly experienced in working with health tech brands, helping them to demonstrate how developing technologies continue to help advance diagnosis, management and treatment of different diseases - a real game-changer for the future.
After almost a decade specialising in health content, I understand how crucial it is to get your message right.
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Many businesses know that they need to start creating regular content, but have no idea what to do next. A content strategy grows your authority and your audience and aligns with your business goals.
Key elements of a great content strategy include establishing:
Your audiences
The best platforms to reach them through (website, blogs, social media etc)
The type of content that they will find valuable
Creating messaging pillars that align with your business values and priorities.
I help healthcare businesses and organisations build or revise their content strategies so that they are delivering the right content, to the right audience, in the right way and at the right time.
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Website content
Every business needs an online presence, but you need yours to stand out from the crowd. Your website tells your customers who you are, what you have to offer and what makes you different to your competitors.
I help businesses to create engaging website content that tells their story and showcases their products or services, while consistently conveying their brand identity.
Blogs
Blogs gives you a chance to showcase in-depth knowledge that goes beyond your website copy, enabling your audience to identify you as an authority in your industry. Blogging also creates trust, drives engagement and helps you to build a relationship with your audience. We support businesses to create entertaining and/or informative, shareable blogs that get them noticed and respected.
Ad-hoc content
Need words for something else? No problem. Projects I’ve worked on include:
Press releases
Training materials
E-learning modules
Method statements
Brochures and leaflets
Emails
Ebooks
Radio advertising scripts
Value propositions
Product descriptions
Thought leadership articles
Case studies
Whitepapers
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Do you want someone to write blogs or Ebooks for your business, but you don’t want everyone to know that you aren’t doing it yourself?
There are many reasons why organisations or individuals hire ghostwriters. In most instances it comes down to not having the time to produce your own content. Alternatively, you may not like writing, or feel that it’s not one of your strengths.
Whatever the reason you want to outsource your content, I can write what you need on your behalf and you and your business can take the credit.
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Your social media presence is an extension of your brand identity and is one of the most effective ways of keeping your business relevant and visible. It also gives you a chance to interact directly with your audience and builds relationships with them.
I work with you to produce social media content that is engaging, informative or fun and encourages sharing, getting more eyes on your products/services.
Please note that I provide only the words for social media posts. If you are looking for social media management (scheduling, analytics, interactions etc) I would be happy to refer you to a social media management contact in my network.
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I've got experience in designing and running digital and in-person events, including the IGBA's Global Biosimilars Week campaign in 2022 and 2023. See the 2023 campaign on their website: https://www.globalbiosimilarsweek.org/2024/2023-2/
43% of adults don’t understand written health information*
More than 1 in 4 adults have problems with health literacy.
Without high quality information up front, it’s impossible for patients to make informed and balanced decisions about their care.
Clear, concise and accessible language is essential for patients to take medicines correctly and safely.
AI can’t successfully convey the empathy and understanding which patients and their families need to cope with the mental health impact of illness.
passion about health that stems from personal experience
what my clients say…
I know how important good health is more than most people. I’ve has first hand experience in dealing with health issues, from autoimmune disease to cancer. I was diagnosed with stage 1 cervical cancer in 2012 aged 30, and stage 2 breast cancer in 2022 aged 40. My experiences mean I know what patients want and need from healthcare providers, drug manufacturers, regulators and healthcare charities and I’m committed to helping people to better understand diseases and take back control of their own health.
You can read more about my breast cancer journey on my Boobie Blog.
“Working with Dee was a delight, she's a very talented copy writer who was able to conjure the correct words required with ease and speed.
Working specifically on a Healthcare SaaS project working on brand, tone of voice and content strategy development. Dee is certainly an expert in her space.
Excited to continue collaborating with her in the future.”
- Arun Thangavel (The Altiverse)
“Working with Dee was everything I hoped for. She's a great copywriter who knows how to put herself in the reader's shoes and effortlessly turns really complex ideas into very easily understandable copy. She also doesn't shy away from doing her own thorough research to add additional value to the pieces she creates. Her talent is matched with her professionalism–Dee is extremely responsive and open to feedback, making her customers feel safe that their work is in good hands. Thanks Dee for your amazing work!”
- Ala Ho (&Human)
“I commissioned Dee to write all of the website copy for our new website – ensuring it reflected our tone of voice, our brand positioning and was SEO copy. Dee immediately grasped our organisation and our objectives from the brief and delivered on time and to budget with copy that hit the nail on the head!
Dee also wrote our fundraising pack for us and again hit the nail in terms of brief and again delivered on time and to budget. The quality of the content produced and the style was spot on – I have no doubt that this will significantly help encourage supporters to fundraise for us and help increase income.
Dee was an absolute pleasure to work with – responsive, positive, extremely knowledgeable and most importantly delivered the exact type of copywriting we needed. I would definitely use Dee again for any copywriting we needed. She has the ability to clearly understand a brief, an organisation’s tone of voice and requirements but also has the medical knowledge required and the ability to then translate this into layman’s terms for the audience”.
- Caroline Lane (The Follicular Lymphoma Foundation)
“We required a brochure for our patient transport service and Dee kindly agreed to copywrite for us. Dee is extremely knowledgeable and can take a service she doesn’t know, learn about it and then put pen to paper to deliver an outstanding piece of work. Dee is always on the prowl for information to ensure what she delivers is on point and that you are happy with what she’s written. No job is too big or small for Dee, she’s there to work with you, and amendments, discussions and suggestions aren’t an issue. Getting it right is her priority and she will go above and beyond to achieve the best for you.”
- Sam Easy (EMA Patient Transport)
*https://www.hee.nhs.uk/our-work/knowledge-library-services/improving-health-literacy
