2023 wrapped up - q4 update
I’m wrapping up Q4 and looking back on what’s been happening at WCHQ over the last few months
the importance of creating content with purpose
Once upon a time there was a tech company who needed help defining the purpose of their content…
Gone Phishing: top tips for spotting phishing cybersecurity scams
Top tips for spotting phishing attacks that could put your identity and bank balance at risk
how to spot the tele-scam
How to spot the Tele-Scam, the latest scam targeting freelancers
HPV Vaccine: Not just for girls!
The HPV vaccine can save lives, but did you know it’s not just for girls?
“Cancer won’t be the last thing that f*cks me” - why I think girl vs cancer got this campaign all wrong
“Cancer won’t be the last thing that f*cks me” - why I think that Girl vs Cancer really missed the mark with this campaign.
book me and support crisis at christmas
For every new project booked and confirmed between now and Christmas, I’ll be donating a place to Crisis at Christmas
Copycon roundup #6 - What’s in a name?
What’s in a name? Check out my CopyCon roundup of the presentation by Jamie and Orlaith at Reed Words.
Copycon roundup #5 - how to generate fresh ideas
Generating fresh ideas is a challenge every copywriter faces. So, how do you come across as original when everyone seems to already be talking about the topics you want to discuss? Tiffany Markman has the skinny.
Copycon roundup #4 - neurodiversity in creativity
ADHD is a superpower in the creative industry, you just need to know how to harness it! Honor’s presentation at CopyCon revealed more.
Copycon roundup #3 - When is your target customer not your target customer?
Sometimes your target customer really isn’t who you think it is. Aimée’s CopyConX presentation revealed more.
copycon roundup #2 - when is being mediocre good enough?
All hail mediocrity. Lorraine’s CopyConX presentation reveals why sometimes, being mediocre is good enough.
copycon roundup #1 - Where data and copywriting collide
The start of my roundup of the presentations at the amazing CopyConX
“hell yeah” - client review for a health insurance project
“Hell Yeah” - my first client review using a GIF
Why your business needs case studies
Does your business have case studies on your website? Find out why they are important and how I can help you.
How do you turn one piece of content into 35* ?
The power of repurposing: how to get more bang for your buck when it comes to content investment.
Wicked Health Uncovered : HPV and the importance of the vaccine
In the first of the Wicked Health: Uncovered series, I take a look at HPV, the link to cervical cancer and the importance of the HPV vaccine for future generations.